Fishing Baits & Lures

Ultra Lite trout and panfish anglers will really appreciate the durability of these little spinners. Included is everything from an #00 Ultra Lite Wooly Worm...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger...

The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-center-of-gravity head with Z-Man’s grooved Stabiltrack...

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made....

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead...

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait...

Building upon the Original ChatterBait brand bladed swim jig's leadership position in tackle boxes, and on bass circuits the country over, ChatterBait Elite model features...

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the Zman Chatterbait Jack Hammer is among the most refined and...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Zman Finesse Shroomz...

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh and saltwater...

Designed around the knowledge that gamefish target the eyes of baitfish, the Zman Redfish Eye Jig Heads sport the largest eye of any jighead in...

Time and again, top anglers rely on the Zman Chatterbait 0.375 Ounce bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking...

Back by popular demand and formerly known as the Rain MinnowZ, the Zman TRD Minnowz are a preferred profile of Midwest Finesse enthusiasts, including Ned...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style,...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger...

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style,...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the Zman Chatterbait Jack Hammer is among the most refined and...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Zman Finesse Shroomz...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with...

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made....

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the Zman Chatterbait Jack Hammer is among the most refined and...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the Zman Chatterbait Jack Hammer is among the most refined and...

Time and again, top anglers rely on the Zman Chatterbait 0.375 Ounce bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking...

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh and saltwater...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly...

Back by popular demand and formerly known as the Rain MinnowZ, the Zman TRD Minnowz are a preferred profile of Midwest Finesse enthusiasts, including Ned...

Time and again, top anglers rely on the Zman Chatterbait 0.375 Ounce bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with...

Building upon the Original Chatterbait brand bladed swim jig's leadership position, in tackle boxes and on bass circuits the country over, the Zman 0.5 Ounce...

Time and again, top anglers rely on the Zman Chatterbait 0.5 Ounce bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking...

Back by popular demand and formerly known as the Rain MinnowZ, the Zman TRD Minnowz are a preferred profile of Midwest Finesse enthusiasts, including Ned...

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger...

Salmon fishermen from the Great Lakes, Pacific Northwest and Alaska all agree you won't find a better selection of lures for tackle busting salmon than...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly...

Back by popular demand and formerly known as the Rain MinnowZ, the Zman TRD Minnowz are a preferred profile of Midwest Finesse enthusiasts, including Ned...

Time and again, top anglers rely on the Zman Chatterbait 0.375 Ounce bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has...

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining...

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh and saltwater...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style,...

The classic #3 (1/4 oz.) dressed Aglia spinners in this kit are perfect for largemouth bass, smallmouth bass, walleye, pickerel, and northern pike. Three Generations...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ...

The Mepps Basser Kit features a variety of #2 and #3 dressed and plain Mepps spinners. These lures are ideal for largemouth bass, smallmouth bass,...